Identify Target Market
Create Customized schemes for customers : In PNB System
Create Cross Selling opportunities : through APP’s like eCommerce, eMANDI, Education ERP
Customers acquisition through digital medium for these schemes: LoanMate
Expend knowledge through digital model with respective customers: Digital Marketing
Touch base with these customers: Digitally, DSA’s, Call Centre
CRM to monitor status
Loan Acquisition:
Loan Application with necessary documents is received and pushed to PNB backend system
Loan Sanction or Rejection
The role of the DSA shall be concentrated in customer acquisition and Pre-sanction activities along with Loan Recovery. DSA shall be required to
generate leads
Mature them with necessary data captured using Mobile tools
collect loan application forms and other related / required documents
forward the same to the HUB for further action at theirs.
At the HUB, leads which have been forwarded by DSA shall be followed up at the level of Credit Appraisal Team Member for their eventual conversion into business gains for the Bank in terms of Bank’s laid down policy guidelines
Collect Loan Installment from Account Holder